While I'm reading for a Masters in Digital Culture & Technology or I'm working in Digital Marketing, I often come across interesting (but not necessarily brand new) stuff. And sharing them it's just a great exercise.

Saturday 1 May 2010

Toshiba introduces "Gamble Marketing": Get your money back if England wins the World Cup


Anyone who purchases selected Toshiba products between April 12 and June 10 this year will be able to reclaim the full cost back if England are victorious in South Africa.

It's a gamble, but let's be honest here, England's chances of actually winning are really slim. So Toshiba is mostly likely to get all the attention and sales without having to give a penny back to anybody!

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