Ramble It On

While I'm reading for a Masters in Digital Culture & Technology or I'm working in Digital Marketing, I often come across interesting (but not necessarily brand new) stuff. And sharing them it's just a great exercise.

Wednesday, 5 May 2010

Rupert Murdoch says Wall Street Journal iPad App Brings in 64,000 Subscribers

If the numbers are indeed hot and don't include people who have downloaded the app for the free two week trial or existing WSJ subscribers that have got it for free, 64k users paying $17.29 is not bad at all. More here.

After months of (or better, years) of discussions about FREE or Micropayments, it's quite possible that the under-dogged Subscription model defended by Rupert Murdoch it's going to prevail. At least on the iPad. Which basically means, if the eReader thing stick and get cheaper, that Murdoch was right after all. Who knew.
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